Our mission

The mission of This Girl Does Sport is to promote inclusivity, challenge stereotypes, and showcase the remarkable potential of girls across all sports. This platform is committed to empowering girls in sports by offering girl-centered activewear, resources, mentorship, education and a nurturing community for girls and their families. Together, we can cultivate a culture that champions diversity and sparks a love for teamwork, persistence, and success. ​

Our vision

Our vision is to foster an environment where every girl feels empowered, supported, and celebrated in sports—challenging stereotypes, promoting inclusivity, and unlocking their full potential both on and off the field. We believe that every young girl deserves the opportunity to pursue her passion in sports, irrespective of her background or situation. We strive to instill confidence and resilience in young girls, enabling them not only to excel in all sports but also to flourish in every area of life.

Our principles are based on four core values...

At This Girl Does Sport, we are passionate about creating a world where every girl feels empowered, included, and inspired to thrive in sports. ​ Our mission is to break down barriers, challenge stereotypes, and foster a community where girls move from saying "I can’t" to proudly declaring "I belong."

We aim to create a space where girls feel confident, connected, and excited to stay involved in sports for the long run., and believe that sports have the power to transform lives, build confidence, and create lasting connections. ​

That’s why we’ve built our foundation on four key pillars that drive everything we do:

Support

We want to provide girls with the encouragement, resources, and mentorship they need to overcome challenges and feel confident in their abilities. ​ Whether it’s tackling self-doubt or navigating obstacles, we’re here to ensure every girl knows she’s capable of achieving greatness.

Education

Knowledge is power, and we’re committed to equipping girls with the tools they need to succeed in sports. From our online skill-building workshops to mental health resources, we aim to empower girls with the confidence to grow, learn, and thrive both on and off the field. ​

Products

We offer innovative, inclusive, and high-quality products designed to support girls in their sports journey. ​ Our products are tailored to meet their unique needs, helping them feel comfortable, confident, and ready to perform at their best. ​

Community

At the heart of This Girl Does Sport is a vibrant, supportive community where girls can connect, share their experiences, and celebrate their achievements. ​ We’re building a space where every girl feels seen, heard, and valued—because together, we’re stronger. ​

Our vision extends beyond borders.

We use the following strategies to help evolve and expand our reach:

Strategic Partnerships: Collaborating with organisations and stakeholders to amplify impact and create inclusive sports environments. ​

Digital Outreach: Leveraging online platforms to connect with more girls nationally and share resources. ​

Policy Advocacy: Promoting policies that support gender inclusion and equality in sports. ​

Scalable Community Models: Developing community frameworks that can be adapted and implemented in various regions to foster belonging and participation.

At This Girl Does Sport, we are more than a movement—we are a community dedicated to ensuring every girl feels seen, supported, and celebrated in the world of sports.

Expanding reach

Our Team - Small yet Mighty

Our strength comes from our uniqueness, our enthusiasm and experience, collaborating effectively to reach our objective of encouraging girls to participate in sports.

We compete fiercely, and we always aim for victory!

Sally Reeves

Founder / Marketing / Creative

Sarah Howell

Founder / Sports Marketing & PR

Neil Reeves-Plowman

Operations / New business